In 2020, VBET’s main focus has been innovating the international market.
We’ve established ourselves in Europe through high-profile partnerships such as Monaco and Portsmouth, and wide-ranging campaigns in France and the UK, while extending our activity to new regulated markets.
With such high-profile campaigns to acquire players VBET needed a strategy to engage and keep the players they acquired and minimise the costs that are associated with high levels of churn.
The key sports betting innovation was Homework. This offered VBET customers a unique opportunity in the betting industry to win real money with their sports knowledge as a reward for engaging with VBET.
HomeWork is a new promotional campaign that assigns daily tasks to customers, who get a chance to win a share of the guaranteed prize fund by completing their assignments.
Every day customers are asked to predict the outcome of diﬀerent markets for a sporting event oﬀered daily (match results, goals total, handicap, etc.). VBET then rewards the customers who make the best predictions and encourages VBET customers to regularly return to their account.
This promotion is a great tool for acquiring new customers and keeping existing ones. It aims to attract players to visit the site every day and experience other products while waiting for the next task. It brought website traﬃc and engagement to VBET’s offerings. Initial results suggest churn has reduced by 2% and spend has increased by 5% in sample data.
The key to this innovative promotion is its natural fit with the betting behaviour of VBET’s customers. We are rewarding customers for trying VBET’s products and building brand loyalty by making them multi-channel customers. It allows VBET to promote new products by making them a part of the Homework promotion and ensures high visibility of key products to the VBET customer base.